The average small business is supposed to spend somewhere in the neighborhood of 7% of its gross revenue on advertising each year. Effective ads can give a small business a big boost and send sales skyrocketing. But it isn’t enough to simply launch a new ad campaign every so often so that a small business can say that it did it. Small business owners also need to figure out ways to measure advertising effectiveness. There are a handful of ways in which small business owners can keep track of advertising effectiveness after using an advertising campaign. Find out about a few of the best marketing metrics below.

How to Measure Advertising Effectiveness for Your Business

Website Traffic

In this day and age, you could argue that the easiest way to measure advertising effectiveness is by keeping a close eye on your website numbers. Ideally, you want to see a spike in your website traffic right after a new ad campaign launches. You should already be monitoring your website’s traffic on a regular basis. But you should be extra diligent about doing it when you’re trying to measure advertising effectiveness. It can really come in handy.

Social Media Activity

As the owner of a small business, social media is going to be one of your very best friends. You should be posting on social media sites like Facebook, Instagram, Twitter, etc. early and often. It would be worth learning how to put up all kinds of different posts on social media. You can download an app to remove background images and post away to promote your products and services. You should also attempt to measure your advertising effectiveness by looking at how your social media activity changes after a new ad campaign. In a perfect world, you want to see more people following you on social media and interacting with you due to your effective ads.

Total Sales

At the end of the day, the most efficient way to measure advertising effectiveness is by clocking your sales. There should be a noticeable uptick in your sales after a new ad campaign is launched. If you don’t see your sales spike, that could spell trouble for your latest ad campaigns. You might need to tinker with them a little bit to make them more effective than they’ve been thus far.

Measuring Advertising Effectiveness Is Very Important

You’re likely going to be spending your fair share of money on advertising and marketing each and every year. So you want to learn how to measure advertising effectiveness to make the most of your ad campaigns. Utilize the methods that we’ve described here to monitor your ad campaigns. These business metrics will bring you one step closer to understanding how well ads performed for your company. Would you like to learn more about how to use marketing to benefit your small business? Get some additional tips by skimming through some more of our blog articles.