Packaging is no longer just a means to contain and protect; it has become a canvas for artistic expression, a tool for sustainability, and a vital component in establishing a unique brand presence. That’s especially true in the rapidly-growing cannabis industry.
So, what are the top packaging trends you should be keeping an eye out for? We’ve got you covered.
Read on to learn about the top custom cannabis packaging trends.
Contents
Sustainable Packaging
Cannabis brands are choosing eco-friendly materials such as recyclable, compostable, or biodegradable packaging options. This shift reflects a commitment to reducing the environmental impact of cannabis packaging.
Circular economy principles are gaining traction in cannabis packaging trends. Brands are exploring closed-loop systems where packaging materials are recycled and repurposed. That contributes to a more sustainable and efficient supply chain.
Prevent Smells
Addressing the issue of preventing cannabis odors in packaging has become a crucial aspect of industry trends. As cannabis legalization spreads, ensuring discreet and odorless packaging has gained prominence.
One notable trend is the development of odor-resistant packaging solutions. Brands are investing in materials, like glass packaging, and technologies that effectively contain and neutralize odors from products like pre-rolled marijuana, providing consumers with a discreet and inconspicuous way to transport and store their products.
Some brands might use a glass doob tube, for example.
Customization and Branding
Some brands are moving towards customized branding for their cannabis products.
This customization extends beyond logos and labels. It involves shapes, colors, and visual elements that set products apart on dispensary shelves. The goal is to create a memorable and visually striking presence. That fosters brand loyalty and makes a lasting impression on consumers.
Some brands are adopting minimalist design principles. Stripping away excess details, these designs focus on simplicity and clean aesthetics.
This approach aims to convey a sense of purity and clarity. That resonates with consumers who appreciate a straightforward and honest product presentation. In some areas, minimalist packaging may also be a legal requirement.
QR Codes and Smart Packaging
Cannabis companies aren’t afraid to embrace technology. QR codes, in particular, have gained widespread use. They provide a quick way for consumers to access information about cannabis products.
By scanning a QR code on the cannabis product packaging, consumers can learn more about the products. They might find out about strain information, cultivation methods, THC/CBD content, and product testing results. That empowers them to make better shopping decisions.
Smart packaging elevates the consumer experience to a new level. This packaging may use things like near-field communication or augmented reality.
Cannabis brands are leveraging these technologies to provide interactive content through packaging. NFC-enabled packaging allows consumers to tap their smartphones into the package for instant information.
Augmented reality features can offer virtual tours of cultivation facilities. Or it could provide immersive storytelling about the product’s origins.
Custom Cannabis Packaging: Try These Today
There are a lot of custom cannabis packaging trends out there. Whether you’re just a consumer, or you’re in the business, hopefully you have a better understanding.
Do you want more advice on business and cannabis topics? We can help. Read through some of our other relevant blog posts.