As a website owner, you know how important it is to have high-quality backlinks pointing to your site. But what you may not realize is that monitoring your backlinks is just as important as building them in the first place.
A backlink monitoring tool can help you keep track of your links and ensure high quality. It can also alert you to any changes in your link profile, such as new links or links that have been removed.
When it comes to backlink monitoring, there are a lot of different tools out there. But which one is the best? And how can you get the most out of it?
Here are twelve tips to help you make the most of your backlink monitoring tool:
1. Use multiple tools
The first step to making the most out of your backlink monitoring tool is to use more than one. There are various options available, each with its strengths and weaknesses. By using multiple tools, you can get a complete picture of your backlink profile and identify any potential problems.
2. Check for broken links
A broken link is a link to a page that no longer exists. This can happen for various reasons, such as the page being deleted or the URL is changed. Broken links can damage your SEO efforts and should be fixed as soon as possible. Your backlink monitoring tool can help you identify broken links so that you can take action to fix them.
3. Analyze your anchor text
Anchor text is the text that is used to link to your website. It is important to have relevant and keyword-rich anchor text, as this can help improve your search engine rankings. Your backlink monitoring tool can help you analyze your anchor text and identify potential problems.
4. Identify new links
To improve your SEO, it is important to acquire new backlinks regularly. Your backlink monitoring tool can help you identify new links so that you can take action to get them.
5. Monitor your competition.
Your backlink monitoring tool can also be a valuable competitive intelligence gathering tool. By keeping tabs on your competition, you can see what backlinks they are building and get ideas for your link-building campaigns.
6. Check link quality
When you build links, it’s important to keep an eye on the quality of those links. A backlink monitoring tool can help you by letting you know if a link is Nofollow or dofollow and the PageRank of the linking page.
7. Check for anchor text diversity
Anchor text diversity is important for SEO. If all of your links have the same anchor text, it can look unnatural and be penalized by Google. A backlink monitoring tool can help you check for anchor text diversity and ensure that your link profile looks natural.
8. Check for link placement
The location of a backlink on a page can influence its quality. A link placed in the footer or sidebar of a page is usually not as valuable as a link placed in the body of the text. A backlink monitoring tool can help you check for link placement and ensure that your links are in high-quality locations.
9. Identify link building opportunities
Your backlink monitoring tool can also help you identify opportunities for link building. By finding sites that link to your competition, you can pitch them by linking to your site.
10. Disavow bad links
If you’ve tried everything and some bad links are still harming your site, you can disavow them. This means telling Google not to take them into account when crawling your site. You can do this in the Search Console under “manual actions.” Of course, this is only to be used as a last resort.
11. Monitor link velocity
Link velocity is the rate at which your site acquires new links. It’s good to keep an eye on this because it can signify link buying (when someone pays for links pointing to their site) or other black hat SEO practices. If you see a sudden spike in link velocity.
12. Set up alerts
Most backlink monitoring tools offer an alert system to notify you when something changes in your backlink profile. This can be useful for keeping on top of your link-building campaigns and identifying potential problems early on.
You can get the most out of your backlink monitoring tool and use it to its full potential by following these tips. Doing so will help you improve your SEO and ensure that your site gets the links it deserves.