As a content creator or a brand, it is very important to leave a good first impression of your YouTube channel. Besides the video content, your channel art is crucial to attract viewers and convert them into subscribers or traffic for your website.
The more visually pleasing your channel looks, the more likely it is for people to want to spend time there. Consider it a giant billboard for your brand at the top of your channel.
There are many ways to grow your presence on YouTube. For example, you can create engaging videos, buy YouTube subscribers and interact with the audience to increase engagement.
But your channel art is the first thing people see and it also links potential followers to all your social media accounts.
The good news is that you don’t need a professional designer to make your channel art look amazing. You can create one yourself with the help of customizable templates. Doing it yourself is also a great way to shine light on your brand’s identity.
Take a look at these simple steps broken down to help you make amazing YouTube channel art. It is very fun and lets you get your creative juices flowing.
Contents
What are the 5 Factors that Make YouTube Channel Art More Engaging?
Your Brand’s Logo
The first thing you need to do is to ask yourself what your brand represents. This should be the first thing your viewers see when they visit your channel.
And the best way to show them is through your brand logo. Make sure to place it in an obvious spot against a contrasting colour.
Simplicity
The most successful billboard ads carry simple and straightforward messages. Similarly, your channel art will be well-received if you keep it minimal.
Instead, you can leverage this space to convey what you want people to know about your brand. Also, check out the best sites to buy YouTube subscribers to drive more traffic to your channel.
Optimisation for mobile and desktop
Most people watch YouTube on their phones. So your channel art must be optimized to suit both mobile and desktop versions.
Remember to add the most crucial elements like the logo and the message within an area of 1546 x 423 px for the best results.
Consistent Brand Colours
Your YouTube channel art should resonate with the way you portray your brand everywhere else. This applies even if your brand is more laid back than others.
Staying consistent with your image can help avoid making your viewers confused. Remember to update your banner anytime you rebrand or run a special campaign.
Links
You can link all your social media accounts and website through your YouTube banner. This is good leverage as viewers may also be interested in your presence on other platforms.
Another great way to bring in more people to your channel is to buy YouTube subscribers from reliable sites.
Steps to Make the Best Channel Art
If you’re not sure where to start, you can take the help of ready-made templates. All you need to do is to add your personal flair to highlight the brand’s image. You’ll need Adobe Photoshop to get started.
Download the desired templates with Adobe Photoshop and upload the font to your computer. Click install font.
Double the Image file to open it in Photoshop.
Select the YouTube channel banner that you want to work on first.
If you want to edit the text, double-click the specific text. You can also go to the menu on the left side to play with the fonts and colours.
For editing colour blocks or backdrops, double click on the colour block that needs editing. Then you can change the size or change the colour from the left-hand side menu.
To edit an image, double-click on it and choose “insert new image”. You can also resize the image to match your preferences.
If you want to save the template, select it and go to Save>Export As>Artboard to Files. Always remember to save it in a .jpg or .png format.
To upload it, go to the top-right menu on your YouTube and select My Channel. Click Add Channel Art and choose the desired template from your device. You will be able to preview and make changes before you upload it. Click Select.
Conclusion
Nowadays, brands are starting to prioritise the way they present themselves visually to the target audience. This applies to marketing your brand on YouTube too.
Your channel must appear refined and professional to the onlookers. It needs to portray what your brand is all about and what it represents. It is also a great way to grow brand awareness and expand your online presence on YouTube .
Besides finding the best sites to buy YouTube subscribers and optimizing your video content, your channel needs good optimization too. Use this guide to create amazing YouTube channel art to wow the audience.