Search engine optimization has played an integral role in digital marketing strategy success. Nowadays, business marketing strategies can’t be imagined without considering the online mode of marketing. There are various tools and techniques for digital marketing, and one such technique is search engine optimization (SEO). Customers and target audience use their computer devices, mobile, smart devices, etc., and search the web. Thus their use helps in decision making as to what exactly is the customer’s requirement and based on the rank of the web pages.

SEO stands for Search engine optimization and refers to the process in which the search results in the search engine show the traffic collected through organic, or free, editorial. The purpose of SEO is to make a website more visible and thus improve its rank. The higher the rank, the better it is. A higher rank indicates more reach to the users, and a good listed website signifies more users will see it. A search engine is used when a person has a query and wants to answer the query using the internet.

Simple steps for a solid SEO strategy

SEO is a strategy of implementing steps that are designed and framed to get a better search engine ranking.SEO strategy is used to get more organic traffic to our webpage.

A good SEO involves the following activities:

• – identify the relevant keyword with potential search traffic
• – linking with high-quality sites
• – creating quality and useful content and optimizing the search results to give value to the users
• – measuring the results/ output.

To keep your website or brand in the limelight is a core task for a digital marketer, and gaining knowledge about SEO and applying it practically will keep the company at the top. There are 3 main components of an effective SEO

1. Technical optimization

It is generally what happens behind the scenes. It includes all the network and accessibility issues that ensure that the website is visible and accessible to the bots.

2. On-page optimization

To ensure that the content on the page is relevant on-page optimization is done for achieving great user satisfaction. It includes targeting the right keyword on the content, which is done through content management systems like WordPress and Shopify.

3. Off-page optimization

To build the site’s reputation, backlinks are used. To improve our site’s search engine ranking, off-page optimization for the content outside the site.

Search engines use algorithms that are nothing but computer programs, which rank the web pages for the given keyword and give the user the desired result that might be best suited according to their query.

There are 3 steps in which a search engine works :

1. Crawling ( discovery stage )

Web crawlers help the search engine find new page and record information about them. These crawlers are also known as spiders, and their purpose is to search for new web pages and check for the content on the web pages it has visited earlier, whether it is changed or updated. Search engines crawl web pages by following links discovered earlier. So if you have a blog post linked to your home page, it will then look for another link to follow and follow the link to the new blog post.

2. Indexing ( filing stage )

Indexing is the process in which a search engine decides whether or not it will use the content that it has crawled. If the conditions required to be met are fulfilled, and the web page crawled is the one that is desired, it will be added to its index. This index is used at the final ranking stage. After indexation is done, it is filed and stored in the database from where it can be retrieved whenever needed. The web pages with unique and valuable content are indexed. A web page is not indexed if its content is not fitting the criteria.

3. Ranking ( retrieval stage )

The ranking is one of the most critical steps carried out after crawling and indexing. So if a web page is crawled and indexed, it can be ranked if it provides valuable and unique information. SEO makes use of ranking signals to rank the web page. Some of the examples of these signals are :

Keyword presence in the title tag

Keyword search is the first and legit step for any SEO strategy. Whether the keyword or similar relevant word is present on the page or title tag is checked.

The loading speed of the web page

How much time it takes to load for the page searched determines the web page’s rank.

Reputation of website

Check whether the webpage is reputed or not, i.e., whether the connections are secured, is there any virus on the web page, or is the page providing relevant and valid information.

For creating a solid SEO strategy, we need not hold a master’s degree. We need to apply basic common sense. Here are a few steps which will guide us through it :

1. Know your keywords

2. Write high-quality, valuable content

3. Use keywords in your website page URL

4. Don’t overlook page titles.

5. Review every page for additional keyword placement.

6. Improve the user experience

7. Hire an expert.

You hire an expert or become an SEO expert by enrolling in some of the best digital marketing courses online. This course will equip learners with advanced digital marketing skills. Enroll with the best educators and mentors in great learning courses. Great learning offers personalized guidance with industry experts. You can gain hands-on exposure to practical industry-relevant projects.

Conclusion

Digital marketing postgraduate online will help a person to build a job-focused curriculum. P.G courses are offered in collaboration with the best universities and industry experts. The course duration is 6 months and will be held in virtual mode.

Learnings from the course: This course will help customers to learn the basics of SEO, how to build a good and valuable SEO strategy, tool demonstration, and understanding how SEO works. A case study will be there to test the knowledge of the learners.