Whether you are managing your personal brand or an established business, social media is essential for connecting to your target audience.
From Facebook comments to Twitter threads, online conversations and behaviors let you know what audiences are thinking about a particular topic. If you miss out on critical conversations about your industry, you essentially turn a blind eye to the survival of your brand.
With its targeted solutions for social media analytics, NetbaseQuid provides you with a quick and painless way to learn about these conversations. For instance, if your consumers are expressing their desire for a product, you can take relevant actions accordingly. Similarly, if your audience is expressing their critique for an action, you can mitigate the associated risks without delay.
But when you are looking for a social media analysis tool for the first time, it’s critical to learn about a few key features. It not only lets you find the perfect match for your brand but also goes a long way in increasing your return on investment (ROI).
To help you through this process, here are critical features to look for while finding a social media analysis tool.
Ability to Work with Other Platforms
If you get an analysis tool that is built for a single social media platform, it limits your ability to look for conversations from other popular websites. It, it also increases your expenditure on these solutions.
To prevent yourself from spending on multiple solutions that offer similar functions, select a social media analytics tool that works with various platforms.
By getting a system that works on popular websites such as Facebook, Twitter, LinkedIn, and Reddit, you can maximize your ROI. It allows you to tap into conversations from all around the web instead of just focusing on a narrow part of the internet.
Analysis Capabilities
Even the most basic of programming scripts can do a name search. In fact, you can do it manually yourself. But going through each of these results can be tiresome, unproductive, and ineffective.
That’s why you need a social media analysis system that goes beyond looking for your brand name. Choosing intelligent analysis tools lets you source other factors such as popular industry terms, sentiment phrases, and emotional expressions.
This gives you a holistic picture of what your audience is thinking and feeling about your brand. As a result, you are able to benefit from broader social media analytics that isn’t limited to your brand name.
Competitive Pricing
With the expansion of social media, it is not difficult to find a plethora of solutions that claim to hold ideal analysis features for it. You can find these tools at every other step and get overwhelmed in making a choice as a result.
But even after having an abundance of options at your disposal, one factor that can hold you back from making a choice is sky-high pricing. With that being said, not all reliable tools cost an arm and a leg.
This is why, apart from platform compatibility and analysis features, competitive pricing should be another deciding factor while you are choosing a social media analytics tool.
Built with artificial intelligence (AI), robust analysis, and greater platform compatibility in mind, NetbaseQuid provides you with an easy to use social media analysis tool at an affordable price point. This lets you be in line with all conversations surrounding your brand while enhancing your ROI.
If you are looking for a reliable analysis tool to connect with your audience in this day and age, NetbaseQuid is the way to go. To see how the solution can specifically help your brand, don’t hesitate to reach out for more information.