Despite the various marketing techniques constantly introduced, SMS business texting is still a popular strategy among today’s consumers. Mobile devices have made it easy for people to send and receive hundreds of text messages daily.
Texting is a highly effective way to build and maintain a strong customer relationship. It can help businesses improve customer retention and increase sales.
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What is SMS Business Texting?
Businesses can use SMS service for business texting to reach their customers, whether they’re in the office or out and about. It can allow them to promote their products and services and interact with their clients more directly. For example, you can use business texting to communicate anything you can send through email or phone.
One reason why business texting is becoming more popular is that almost half of the world’s population has a cellphone. This means that it’s the most effective way to reach out to customers. In addition to being able to send messages on both offline and online platforms, various statistics show how effective SMS marketing can be.
Most people check their phones at least 50 times a day. Almost 56% of consumers have signed up for business texts, and they’re more likely to do so if offered a deal. The statistics show that businesses are planning on investing more in SMS marketing. Mobile applications and cell phones have made it easy for consumers to interact with brands, and business text messages are a great way to do so.
Uses of Business SMS Texting
Text messaging is one of the easier and more effective ways for businesses to interact with customers. It’s more practical than using email marketing as it allows you to reach out to your potential customers more directly and engagingly. According to studies, people prefer to receive and respond to text messages over phone calls.
1. Replace Email Promotions
The open rate of text messages is almost 98%, which is significantly different from the 34% that emails receive. While email marketing can be visually appealing, it doesn’t mean much if your potential customers aren’t looking at your ads. Instead of creating visually appealing emails, you can use business texting to promote your services or products.
2. Replace Urgent Concerns and Setting Appointments by Phone
People avoid receiving phone calls because they don’t recognise the calls. This is mainly due to the high volume of spam calls made. So, you can use business text messaging instead to set up an appointment or inform customers about urgent news. Since most messages are opened in around three minutes, your customers will most likely read your message.
Setting up appointments can be awkward on the phone, especially when waiting for someone to answer. With business texting, you can provide your clients an appointment link or book an appointment over text. It’s a convenient and quick way to book an appointment.
Business SMS Texting Can Help Goals Be Reached
1. Wider Reach
The open rate of text messages is almost 98%, which is significantly higher than the 34% that emails receive. Also, people read and engage with messages sent through text much faster than they do through emails. A higher reach can boost your brand’s popularity and attract more potential clients.
2. Increase Customer Engagement
Due to the increasing number of people who use mobile devices, it’s more important than ever that you reach out to your customers in a convenient and effective way. Two effective ways to keep your customers engaged are by sending out promotions and surveys.
Business texting benefits users because it lets your customers feel you’re always available to help them. It eliminates their need to call or email you to resolve any issues.
3. Increase Revenue
Traditional mediums, such as television ads, require you to book a slot on a news channel. Posting content on social media requires appealing graphics and slogans to catch the public’s attention. With business texting, instead, you can reach out to your potential customers with a simple message. It can help boost your sales and improve your customer service.
Final Thoughts
The benefits of using an SMS service are many. Businesses can utilise the service to grow their profits, get to know their customers better, and increase engagement.