In honor of video-sharing platforms, TikTok is the top downloaded app in 2023. Gone are the days TikTok is only for funny and entertaining videos. Instead, it is now a hub for business activities.
Irrespective of the business size, TikTok is a brand go-to platform. Using TikTok would be easy to enhance your market reach and brand awareness. TikTok provides an excellent opportunity for small businesses today. As per the surveys, nearly 10% of small businesses on TikTok are getting viral.
With the platform’s widespread presence and exciting features, it’s no doubt that the app will make your brand reach higher and higher. In addition, TikTok would help you shape your community who have similar thoughts as you. In similar ways, try using TikViral to publish quality content. Are you small business owners ready to explore TikTok?
Here are some ways small businesses shall leverage TikTok and boost sales. We have rounded up the main points.
Why Does Using TikTok Incredible for Small Businesses?
- TikTok is quite affordable for small businesses. In the initial stages, TikTok would be the best platform to build personal customer relationships.
- TikTok creates a niche community. So for small businesses, getting to know more about your target audiences would be easy.
- Your businesses would be easy to discover on TikTok. If you enter your business name on the search tab, the algorithm will find you if you have a TikTok account.
- The app drives small businesses’ organic traffic as the short videos are more authentic, for example, behind the scenes, making videos, product packing videos, etc.
8 Best Practices for Small Businesses Who Leverage TikTok
1. Create Authentic and Engaging Content
Authenticity is the key that supports striving in the social media marketing landscape. So it’s time for small businesses to understand the audience and create videos that resonate with their perspectives.
Only then the brand value may be improved. Although you create a great video, the sounds and contents speak a lot. So make it worth watching!
2. Bridge Up With Target Audiences
As small businesses, you have to focus on building your customer base. So, first, tap into the topics of what your target audience wants from you. Next, you have to understand the TikTok algorithm and how it works. Only then shall you be able to optimize your profile or videos with the right hashtags.
Make sure your videos would be present on the For You Pages! Thus by creating effective TikTok content, you can skyrocket your business to the next level.
3. Rank With TikTok Ads
One of the most incredible advantages of using TikTok for small businesses is that you shall create effective and polished content for your business. In addition, you shall have the best utilization of TikTok Ads. About 78% of small businesses say that TikTok Ads drive them more profit. Through ads, you could convey your messages directly to your customers.
The in-built TikTok ads manager would manage all these TikTok ads. In addition, small businesses shall try out the following ad types to boost their businesses.
- In-feed ads
- Branded Takeovers
- Top view ads
- Branded effects
- Spark ads
Using the TikTok ads manager, it is possible to filter using age, gender, location, etc. So, for instance, if you are a small business, you shall even go with specific customizations with TikTok ads.
4. Utilize Prevalent Trends
Small businesses should search for the prevalent trends in their niche. If you scroll through the platform, you can see a high volume of entertaining, funny, trending videos. So if anything suits your brand, you should make it out using the TikTok videos.
For example, you shall make prank videos with your employees and make your content more engaging. Anything unique would go well on TikTok. So stay on the grounds to grasp the specific strategies of TikTok. After creating the trend, you shall check it once and publish it on the platform.
5. Reduce Commercial Approach
TikTok is meant to be a casual platform where users would feel comfortable expressing their opinions, so anything meant to be a commercial approach will not drive more traffic to this platform. Therefore, kindly avoid the typical corporate guidelines and be genuine with yourself.
6. Participate in TikTok Challenges
TikTok challenges would be the easiest way for any small business to increase engagement. What is it? It is only participating in TikTok challenges. Doing this lets you connect to the audience on an absolute level. Even the younger generations would support the brands that create challenges. Furthermore, to make your challenges reach higher heights, you shall instantly buy TikTok likes and boost your fame.
7. Provide Your Location
Location is the key for small businesses to drive the audience to their place. TikTok allows you to add your business location at many places on the platform like profiles, captions, descriptions, etc.,
To build on to the local community, pin down your location on your TikTok account. Moreover, checking what your local audiences would like more would be helpful.
8. Understand Your Competition
If you have competition on TikTok, then scope it out. Look at your competitors’ performance and notice what works and what does not. After analyzing, you shall build your TikTok strategy to strengthen your online presence. For example, you can try TikViral, which amplifies your online exposure.
You have to closely examine the content types and creativity that the competitors are about to change on the platform. Then, get your inspiration on the platform itself!
Now you got with all the essential steps for making your small businesses go viral on the platform. The above points have proved how TikTok is an excellent platform for small businesses and how shall they explore the possibilities. But, beyond this, it all depends on your creativity and work. So, marketers, it’s up to you to make your progress!
Thanks for reading! Implement the above strategies to take your business to the next level. Leave your valuable feedback below!